Edge House, Wales: A Collaborative Journey to 5★ Success

Images : Martin Gardner

BACKGROUND

In April 2023, the owners of Edge House contacted us to launch their property onto the short-term rental market later that year. They sought a fully managed service, along with our guidance and TLC, to achieve the highest possible standard of guest experience and secure consistent 5★ accommodation ratings.

OUR APPROACH

Interior Design & Setup

We collaborated with the client’s interior designer to advise on furnishings, guest expectations, and essential compliance requirements. Our recommendations included:

• High-quality linens, towels, furniture and kitchenware

• Optimal quantities of household items for smooth turnovers

• Premium brands and finishes to meet luxury standards

We recommended high-end photography to showcase the property. The architects, Hyde + Hyde, introduced the client to Martin Gardner many years ago, who worked with a professional stylist to deliver an exceptional visual presentation. The result positioned Edge House perfectly within the premium market. Gardner was appointed by the client, and knew he’d be the perfect person to capture the house - he already knew it so well!

Guest Experience

We curated a bespoke, high-end guest experience, including:

• Private chef services

• Locally sourced dressed crab and lobster on arrival

• Grocery pick-up and delivery

• Fresh flowers

• Additional bespoke services tailored to guest preferences

These services were offered at no handling cost, supporting the local community and reflecting Ty Annie’s ethos of sustainable, community-conscious hospitality.

Management & Operations

• 24/7 guest interaction management, with the owner having zero direct contact

• Leveraged Ty Annie’s communication materials to ensure consistent, high-quality guest communications

• Exceptional cleaning standards, with zero complaints throughout the year

• Professional handling of challenges, e.g., neighbouring construction obstructing views - only one partial refund required, minimising financial impact

• Digital guidebooks and tailored guest information, adapted based on owner feedback

• Advice on kitchen equipment, toiletries, household setup, and storage

  
  

Marketing & Positioning

• Developed, designed and launched an in-house marketing strategy, including a dedicated guest-facing website and social media presence to encourage direct bookings

• Phased rollout on key booking platforms to deliver on our strategy to drive direct bookings

• Ty Annie funded the website and social media setup as well as the ongoing running costs and maintenance of the website at no additional fee to the client, ensuring a professional digital presence even before the property generated any income

• Ty Annie led all copywriting, brand positioning, and platform marketing, crafting a cohesive and premium presence for Edge House across every platform and communication channel

  
  

Pricing & Occupancy

• Implemented a pricing strategy using proprietary in-house calculators to ensure competitiveness and maximise revenue

• First-year results:

  • 182 nights booked for 2024 by August 2024

  • High occupancy and strong guest satisfaction

  • Surpassed Year 2 occupancy targets by September 2025

ATTRACTING HIGH-END GUESTS

Attracting the right audience was key to the property’s success. Guests included:

• Personnel from Abbey Road Studios, renowned designers, and architecture groups

• Influencers and high-profile visitors such as wildlife presenter Lizzie Daly

Through this careful positioning, Edge House became a sought-after premium rental, providing exceptional experiences while driving consistent revenue.

OUTCOME

Through strategic positioning, meticulous operational management, and bespoke guest experiences, Edge House quickly became a standout luxury rental with:

• 5★ reviews across platforms

• High occupancy rates from launch

• Strong local engagement and support of local suppliers

• Minimal financial risk even during unexpected challenges

✨ Edge House now thrives as a premium short-term rental, exemplifying Ty Annie’s dedication to quality, guest satisfaction, and positive local impact.

With our launch phase complete and the property firmly established in the premium market, the owner is now ready to take on a more hands-on approach, and will lead the property towards her evolving vision. It was a privilege to collaborate with the owner in bringing her vision to life. Our collaboration concluded exactly as planned - with Edge House positioned for long-term success.

We are proud to have delivered such a strong foundation, and it has been a privilege to play a part in Edge House’s journey. We look forward to seeing its continued growth and wish everyone involved every success 🩷